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In the context of the current business environment, managers must focus on:
Variability in Performance
The degree to which the outcomes or results of a process, such as service delivery, can differ over time.
Symbolic
Serving as a representation or symbol of ideas, values, or concepts without having a direct practical application.
Experiential Attribute
A characteristic of a product or service that is perceived through the senses during use, contributing to the overall customer experience.
Customer Delight
The result of exceeding customer expectations to a significant degree, creating a highly positive emotional response.
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