Personal Contact and Mass Media Approaches Are Often Called _____

question 67

Multiple Choice

Personal contact and mass media approaches are often called _____.

• A) communication modes
• B) market strategies
• C) marketing segments
• D) media destination modes

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Definitions:

Survey Feedback

A method used in organizational development where information collected via surveys is provided to groups or individuals for the purpose of discussion and action planning.

Job Redesign

The process of rearranging the duties and responsibilities of a job to make it more efficient and satisfying for the employee.

Telecommuting

A work arrangement in which employees do not commute to a central place of work, instead working remotely, often from home, leveraging technology.

Process Consultation

A form of organizational development in which an external consultant helps a client understand and improve internal processes.