Behavioral Segmentation Based on Things That Happen at a Specific

question 86

Short Answer

Behavioral segmentation based on things that happen at a specific time is called _____.

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Definitions:

Cross-Price Elasticity

A measure of how the demand for one good changes in response to a change in the price of another good.

Substitutes

Products or services that can be used in place of one another; when the price of one increases, the demand for the other may increase as consumers switch to the cheaper option.

Negative

A term indicating something less than zero or lacking in positivity, often used in financial contexts.

Income Elasticities

Income elasticities measure how the quantity demanded of a good changes in response to a change in consumers' income.