The Increase in Customer Preference for Healthy Eating Over the Past

question 66

Multiple Choice

The increase in customer preference for healthy eating over the past ten years has presented a threat to the growth of Coca Cola's soft drink business.Which of Porter's 'five forces' would you attribute this change in preference?

• A) Differentiation
• B) Bargaining power of buyers
• C) Bargaining power of suppliers
• D) Threat of substitute products
• E) Potential new entrants

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Definitions:

Working Conditions

The environment and terms under which employees perform their jobs, including aspects such as hours, safety, and amenities.

Business Perspective

This refers to the viewpoint or approach to decision-making undertaken from the standpoint of business strategy and outcomes.

Perfectly Competitive Labor Market

An idealized labor market scenario where there are many employers and employees, no single entity can influence wages, and all workers are fully informed and mobile.

Unionized Firms

Companies where a majority of workers are members of a labor union, which represents them in negotiations with management.