Examlex
Demonstrate the notion of a strategic business unit (SBU)by visiting the Wesfarmers website and downloading their corporate structure.What different types of SBUs does Wesfarmers control,and how would you describe their corporate level strategy?
Marketers
Professionals or companies involved in promoting, selling, and distributing a product or service to consumers.
Kano's Model
Kano's Model is a theory for product development and customer satisfaction that classifies customer preferences into five categories: Must-be, One-dimensional, Attractive, Indifferent, and Reverse, to prioritize features.
Customer Satisfaction
The measure of how well a company's products or services meet or exceed customer expectations.
Delighters
Features or elements of a product or service that exceed customer expectations, leading to high satisfaction and loyalty.
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