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Demonstrate the Notion of a Strategic Business Unit (SBU)by Visiting

question 49

Essay

Demonstrate the notion of a strategic business unit (SBU)by visiting the Wesfarmers website and downloading their corporate structure.What different types of SBUs does Wesfarmers control,and how would you describe their corporate level strategy?


Definitions:

Marketers

Professionals or companies involved in promoting, selling, and distributing a product or service to consumers.

Kano's Model

Kano's Model is a theory for product development and customer satisfaction that classifies customer preferences into five categories: Must-be, One-dimensional, Attractive, Indifferent, and Reverse, to prioritize features.

Customer Satisfaction

The measure of how well a company's products or services meet or exceed customer expectations.

Delighters

Features or elements of a product or service that exceed customer expectations, leading to high satisfaction and loyalty.

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