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Identify and discuss some of the most important international standards that have emerged over the past 30 years.What are the implications of these standards for organisational competitiveness in turbulent times?
Multidomestic Firm
A company that operates in multiple countries, tailoring strategies, products, and operations to each local environment.
Home-Country National
An employee from the same country as the company's headquarters, working at its domestic or international offices.
Mid-Sized Firm
A business that occupies a middle ground in terms of market share or workforce, usually larger than small enterprises but smaller than large corporations.
International Corporation
A domestic firm that uses its existing capabilities to move into overseas markets.
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