Examlex
A conclusion from the study of automobile markets by Allen Jung of the University of Chicago was that:
Master Trait
A dominant personality characteristic that significantly influences an individual's behaviors and attitudes.
Superego
The part of the personality in psychoanalytic theory that reflects moral standards and strives for perfection.
Secondary Traits
Personality traits that are less consistent and more dependent on the situation, influencing behavior in specific contexts rather than across all situations.
Preferences
Individual inclinations or choices between alternatives, often reflecting personal tastes, values, or desires.
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