Examlex
__________________ desensitization involves imaginal contact with the feared stimuli in the hierarchy.
Average Rate
The mean value calculated by dividing the sum of all rates by the number of rates.
Payback Period
The length of time required to recover the initial cost of an investment, calculated by dividing the initial investment by annual cash inflows.
Cost of Capital
The yield a business needs to achieve on its investments to keep its market price stable and draw in capital.
Cash Flows
Cash flows refer to the net amount of cash and cash-equivalents being transferred into and out of a business.
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