How Will the Apps Created by IDEO Help the Ford

question 63

Multiple Choice

How will the apps created by IDEO help the Ford Company?

• A)Ford can offer a unique product and remain competitive by fulfilling the emotional needs of the consumer.
• B)The apps will make it easier for commuters to find routes to their destinations.
• C)The apps address something that the customers asked for.
• D)The apps will improve the safety of drivers.

---

Definitions:

Exaggeration

A statement that represents something as better or worse than it really is.

Expressive Language

Language that communicates feelings and attitudes.

Emotional States

The internal conditions that reflect feelings such as happiness, anger, sadness, etc.

Hearers

Individuals who listen to someone speaking or presenting information.