Frances Had a Wonderful Product, but Her Salesforce Frequently Argued

question 48

Multiple Choice

Frances had a wonderful product, but her salesforce frequently argued over sales tactics and territories.Conflicts arose over issues unrelated to the business, such as lifestyles and work start times.Which top reason for startup failures was represented in this scenario?

• A)no market need
• B)not the right team
• C)poor marketing
• D)lost focus

---

Definitions:

Self-Verification

A theory proposing that people seek to confirm their self-concept by preferring feedback and situations that are congruent with their existing beliefs about themselves.

Self-Esteem

An individual's subjective evaluation of their own worthiness and personal value.

Fear of Death

An emotional state characterized by anxiety or dread associated with the awareness of mortality and the inevitable process of dying.

Terror Management Theory

A psychological concept proposing that fear of death drives individuals to adopt cultural values and beliefs that provide meaning, purpose, and a sense of immortality.