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When marketers use the S.A.V.E.approach, the focus is switched from price to which of the following?
Third-Party Payors
Entities (usually insurance companies or government programs) that pay for healthcare services on behalf of patients, rather than direct payments by patients.
Sterling Foundation
An organization or entity established for the purpose of managing assets or funds for charitable, educational, or similar goals.
Program Service Expenses
Costs directly incurred in carrying out the operational activities aligned with the mission of a non-profit or governmental organization.
Supporting Service Expenses
Costs incurred by a business or organization for activities that aid the operation but do not directly contribute to the main business activity.
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