In Pitching His Idea to Agencies, the Founder of Attack!

question 100

Multiple Choice

In pitching his idea to agencies, the founder of Attack! did not create a formal business plan.What were his ideas based on?

• A)research with companies that had used marketing services
• B)observations made while working in the marketing field
• C)a model program observed by watching another marketing company
• D)a request from customer feedback

---

Definitions:

Curvilinear Cost

A cost behavior pattern where costs increase with activity, but not at a constant rate, often depicted as a curved line on a graph.

Variable Cost

Costs that change in proportion to the level of activity or volume of production in a company.