The S.A.V.E.approach Was the Result Of

question 38

Multiple Choice

The S.A.V.E.approach was the result of:

• A)a five-year study of 500 managers and customers conducted by the Harvard Business School
• B)a need to update the approach of the 4 Ps to be suitable for Internet products
• C)a need for an easier to understand approach to the marketing mix
• D)a need to focus on service-related companies

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Definitions:

Department Store

A large retail store offering a wide range of products and brands under one roof, organized into departments for shopper convenience.

Toy Manufacturer

A business involved in the design, production, and marketing of toys for children and sometimes adults.

Trucking Company

A business entity that specializes in transporting goods across distances using trucks.

Miles on a Gallon

A measure of fuel efficiency in vehicles, indicating how many miles a vehicle can travel per gallon of fuel.