Marketing Researchers Often Use This Scale to Measure Subjective Feelings

question 40

Multiple Choice

Marketing researchers often use this scale to measure subjective feelings.

• A)Guttman scale
• B)Likert scale
• C)semantic differential
• D)metric scale

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Definitions:

Ecchymoses

Discolorations of the skin resulting from bleeding underneath, typically caused by bruising.

Correlational Research

A research method used to determine the relationship between two variables without implying a cause-and-effect relationship.

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Refers to individuals who score significantly above the average range in intelligence quotient assessments.

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