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Cuba used a containment strategy to isolate individuals with
Marketing Strategy
A long-term approach designed to achieve a company's marketing goals by creating a unique position in the marketplace through the selection of a target market and the formulation of a marketing mix.
Market-oriented
A business approach focused on understanding and meeting the needs and wants of customers in a specific market.
CEO
Chief Executive Officer; the highest-ranking executive in a company, responsible for making major corporate decisions and managing overall operations.
Mission Statement
A formal summary that defines the core purpose, objectives, and values of an organization, guiding its actions and decisions.
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