Examlex
Which of the following is NOT a marketing principle used with social marketing
Pessimist
An individual who tends to see the worst aspect of things or believe that the worst will happen.
Reactivity
The tendency of individuals to change their behavior in response to being observed or knowing they are being studied.
Hardiness
A personality trait characterized by a sense of control, commitment, and challenge in the face of stress, acting as a buffer against stress-related disorders.
Resilience
The capacity to recover quickly from difficulties; emotional strength.
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