In Social Marketing, _____ Is a Location for Accessing the Tools

question 10

Multiple Choice

In social marketing, _____ is a location for accessing the tools needed to perform a new behavior.

• A)Price
• B)Place
• C)Performance
• D)Product

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Definitions:

Recategorization

The cognitive process of reclassifying or redefining objects, situations, or concepts into new categories, often to reduce prejudice or cognitive dissonance.

Different Races

Variations among human populations often categorized based on physical appearances, ancestry, and genetics, despite the concept of race being a social construct.

Persuasive Messages

Communications designed to influence the attitudes, beliefs, or behaviors of the recipient through argument, reasoning, or appeal to emotion.

Sleeper Effect

A phenomenon in which a message that was initially disregarded or thought ineffective becomes persuasive over time.