The B2C Business Model Used by QVC,Sharper Image,and Lands' End

question 62

Multiple Choice

The B2C business model used by QVC,Sharper Image,and Lands' End is

• A) direct marketing by mail-order companies.
• B) direct sales by manufacturers.
• C) pure-play e-tailers.
• D) click-and-mortar retailers.

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Definitions:

One Page

A concise document or overview that typically summarizes a complex topic or plan on a single page for clarity.

Back-Of-The-Napkin Plan

An informal or preliminary sketch of a plan or idea made spontaneously, often on a napkin or similar surface.

Feasibility Study

An analysis and evaluation of a proposed project to determine if it is technically feasible, financially viable, and legally permissible.

Completeness

The state or condition of having all parts or elements; lacking nothing.