A Stand-Alone Handheld Computer Principally Used for Personal Information Management

question 15

Multiple Choice

A stand-alone handheld computer principally used for personal information management best describes

• A) smartphone.
• B) personal digital assistant.
• C) mobile browser.
• D) iPad.

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Definitions:

Marketing Environment

The outside factors and forces that affect a company’s ability to meet its marketing goals. Those forces include political, economic, demographic, sociocultural, technological, and legal factors.

Adoption Process

The sequence of steps a consumer goes through, from first becoming aware of a new product or service to finally making the purchase and using it.

Awareness

The degree of consumer recognition of a product, brand, or company, often influenced by marketing and advertising efforts.

Consumer Adoption Process

The sequence of stages a consumer goes through in embracing a new product or service, from awareness to loyalty.