The Process of Dividing a Consumer Market into Logical Groups

question 61

Multiple Choice

The process of dividing a consumer market into logical groups for conducting marketing research and analyzing personal information best describes

• A) market segmentation.
• B) market randomization.
• C) market selecting.
• D) one-to-one marketing.

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Definitions:

Gordon Allport

A pioneering psychologist known for his theory of personality that emphasized the uniqueness of the individual and the concept of personal traits.

Central Traits

Central traits are the key characteristics that define an individual's personality and are thought to be relatively stable and consistent across different situations.

Object-relations School

A psychoanalytic theory focusing on relationships and the impact of early family interactions on the development of the self.

Extroversion Versus Introversion

A personality dimension describing the extent to which an individual is outgoing and energized by social interaction (extroversion) or prefers solitude and minimizes social engagement (introversion).