A Combination of Social Policy and Marketing Practices to Achieve

question 55

Multiple Choice

A combination of social policy and marketing practices to achieve a set of social behavioral goals within a target audience best describes

• A) mobile marketing.
• B) social marketing.
• C) electronic enterprise.
• D) social justice.

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Definitions:

Interval Estimate

Interval Estimate refers to a range of values, derived from sample statistics, used to estimate a population parameter.

Standard Error

Measures the accuracy with which a sample represents a population, showing the dispersion of sample means around the true population mean.

Test Statistic

A standardized value derived from sample data during a hypothesis test that is used to determine the p-value or to compare against the critical value.

Population Means

The average value of a set of characteristics or figures for the entire population.