Targeting That Uses Information Collected About an Individual's Web-Browsing Behavior,such

question 53

Multiple Choice

Targeting that uses information collected about an individual's Web-browsing behavior,such as the pages they have visited or the searches they have made,to select an advertisement to display to that individual best defines

• A) segment targeting.
• B) behavioral targeting.
• C) collaborative filtering.
• D) customer profiling.

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Definitions:

Simple Regression

a technique that estimates the relationship between a dependent variable and a single independent variable using a straight line.

Intercept

The point where a line, curve, or surface intersects a coordinate axis; often used in the context of the y-intercept of a line in a graph.

Slope

The measure of the steepness or incline of a line, defined as the ratio of the change in the y-variable to the change in the x-variable.

Mean Value

The average of a set of numerical data, calculated by dividing the sum of all values by the number of values.