The Most Important Factor for Predicting Customer Online Purchasing Behavior

question 9

Multiple Choice

The most important factor for predicting customer online purchasing behavior is

• A) product information requested.
• B) number of related e-mails.
• C) gender.
• D) number of orders made.

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Definitions:

Percentage Increase

The rate of growth of a quantity, expressed as a fraction of its previous value and shown as a percentage.

Sales Data

Information related to the amount, timing, and composition of a company's sales.

Stockholders

Individuals or entities that own a share or shares of a corporation, thereby having a claim on its assets and earnings.

Marketability

The ease with which an asset can be sold quickly in the market without affecting its price significantly.