What Are the Five Basic Principles of the Global Code

question 11

Essay

What are the five basic principles of the Global Code of Conduct from the Mobile Marketing Association?

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Definitions:

Capital Budget

Planning for the acquisition and use of long-term assets to achieve a company’s strategic goals.

Payout Ratio

A financial metric indicating the percentage of a company's earnings paid out as dividends to shareholders, typically expressed as a percentage of net income.

Residual Dividend Policy

A strategy in which a company pays dividends to its shareholders from the residual or leftover equity once all project and operation costs have been met.

Target Capital Structure

The mix of debt, equity, and other securities that a company aims to hold to finance its operations and growth.