A Deep Commitment to Repurchase or Repatronize a Preferred Product/service

question 38

Multiple Choice

A deep commitment to repurchase or repatronize a preferred product/service continually in the future,thereby causing repetitive same-brand or same brand-set purchasing,despite situational influences and marketing efforts that have the potential to cause switching behavior best describes

• A) buyer commitment.
• B) branding.
• C) customer loyalty.
• D) behavioral targeting.

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Definitions:

Market Prices

The current price at which an asset or service can be bought or sold in a given market, determined by supply and demand conditions.

General Welfare

A concept concerning the overall health, happiness, and well-being of a population or community.

Invisible Hand

A concept introduced by Adam Smith to describe the self-regulating nature of the market economy.

Economist

A professional who studies the production, distribution, and consumption of goods and services.