Factors That Determine Whether a First Mover Succeeds or Fails

question 20

Multiple Choice

Factors that determine whether a first mover succeeds or fails in the EC marketplace include each of the following except

• A) the size of the opportunity.
• B) the speed of market entry.
• C) the nature of the product.
• D) whether the company can be the best in the market.

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Definitions:

Prepaid Expenses

Costs that have been paid in advance for goods or services to be received in the future.

Unearned Revenues

Money received by a company for goods or services that have not yet been provided to the customer.

Adjusting Entries

Journal entries made in an accounting period to allocate income and expenditure to the correct periods.

Profit Margin

A financial metric depicting the percentage of revenue that exceeds the costs of goods sold, showing the profitability of a business.