Targeting That Uses Information Collected About an Individual's Web-Browsing Behavior,such

question 53

Multiple Choice

Targeting that uses information collected about an individual's Web-browsing behavior,such as the pages they have visited or the searches they have made,to select an advertisement to display to that individual best defines

• A) segment targeting.
• B) behavioral targeting.
• C) collaborative filtering.
• D) customer profiling.

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Definitions:

Criminal Prosecution

The process whereby the state brings charges against an individual or entity for violating criminal law.

Reasonable Doubt

The standard of proof required in criminal cases for a jury or judge to legally find the defendant guilty; doubt based on reason and common sense.

Securities Laws

Securities laws are legislations and regulations designed to protect investors, maintain fair, orderly, and efficient markets, and facilitate capital formation, governing the creation and trading of securities.

Securities Act

A law aimed at regulating the offer and sale of securities to protect investors from fraud.