The Practice of Using Computer Games to Advertise a Product,an

question 82

Multiple Choice

The practice of using computer games to advertise a product,an organization,or a viewpoint best defines

• A) viral video.
• B) behavioral targeting.
• C) advergaming.
• D) relationship marketing.

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Definitions:

Human-capital Investment

The process of acquiring and enhancing an individual's skills and knowledge, which increases potential productivity and earnings.

Discrimination

Unfair treatment of individuals based on characteristics such as race, gender, or age, rather than merit or performance.

Wage Differentials

The variation in wage rates due to factors such as occupation, industry, location, or the skills and experience of workers.

Labor-market Discrimination

The unfair treatment of workers based on characteristics such as race, gender, age, or religion, rather than job qualifications or performance.