When the Number and Dispersion of Customers Does Not Allow

question 47

True/False

When the number and dispersion of customers does not allow for acceptable advertising economies, the sales force is likely to be a major part of the integrated marketing communications (IMC) mix.

---

Definitions:

Return to Risk Ratio

A financial metric that compares the amount of return gained on an investment to the level of risk taken in achieving that return.

S Index Fund

A type of mutual fund or exchange-traded fund (ETF) that replicates the performance of a specific benchmark index, often used for passive investing.

PHStat

An Excel add-in program that enhances the statistical analysis capabilities of Microsoft Excel, often used for educational purposes or in decision-making processes.

Standard Deviation

A measure of the amount of variation or dispersion of a set of values, indicating how much the individual values in a dataset deviate from the mean.