Personal Selling Differs from Other Forms of Promotional Communication in That

question 1

Multiple Choice

Personal selling differs from other forms of promotional communication in that:

• A)it involves no direct contact with the customer.
• B)it provides opportunity for immediate feedback.
• C)it does not serve as a link to resellers.
• D)it uses only standardized messages in communication.
• E)it relies on advertising and other promotional tools.

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Definitions:

Psychological Phenomena

Behaviors, processes, or experiences related to the mind and its functions.

Special Receptors

Cells or groups of cells in the body that detect changes in the environment (external or internal) and signal these changes to the nervous system.

Taste Buds

Sensory organs located on the tongue and other parts of the mouth, which are responsible for tasting and perceiving different flavors.

Cochlea

A spiral-shaped, fluid-filled structure in the inner ear that plays a key role in the process of hearing by converting sound vibrations into neural signals.