Adoption of a Customer Relationship Management (CRM) Approach Will Require

question 67

Multiple Choice

Adoption of a customer relationship management (CRM) approach will require sales managers to:

• A)reduce the role of direct marketing.
• B)decrease their reliance on websites as strategic marketing tools.
• C)decrease the use of traditional sales strategies.
• D)focus less on building long-term collaborations.
• E)focus less on building relationships based on trust.

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Definitions:

Total Overhead Applied

The total amount of overhead costs allocated to products or services based on a predetermined overhead rate.

Forming Department

A specific area or segment within a manufacturing facility where raw materials are transformed into intermediate or finished products through a series of processes.

Assembly Department

A segment of a manufacturing company where components are assembled into final products, often involving workers and machinery in a line or cell formation.

Estimated Total Overhead

The projected total of all indirect costs associated with production, including utilities, rent, and salaries of support staff.