Adoption of a Customer Relationship Management (CRM) Approach Will Require

question 67

Multiple Choice

Adoption of a customer relationship management (CRM) approach will require sales managers to:

• A)reduce the role of direct marketing.
• B)decrease their reliance on websites as strategic marketing tools.
• C)decrease the use of traditional sales strategies.
• D)focus less on building long-term collaborations.
• E)focus less on building relationships based on trust.

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Definitions:

Iroquois Confederacy

The Iroquois Confederacy, also known as the Haudenosaunee or Six Nations, was a powerful and sophisticated alliance of native tribes in northeastern North America, known for its significant cultural and governmental contributions.

Glorious Revolution

A coup in 1688 engineered by a small group of aristocrats that led to William of Orange taking the British throne in place of James II.

Slave Trade

The historical trading of enslaved people, primarily from Africa to the Americas, which was a crucial part of the global economic system from the 16th to the 19th century.

African-Americans

Individuals of African descent living in the United States, historically subjected to slavery and discrimination, and have since been integral in shaping American culture and society.