Marketers Often Use Mass Communications as an Alternative to Personal

question 108

Multiple Choice

Marketers often use mass communications as an alternative to personal selling. Which of the following is a reason for this?

• A)Need for personalized communication
• B)High cost per sales call
• C)Low success rate of personal selling
• D)Need for tailored marketing messages
• E)High level of distraction in personal selling

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Definitions:

Shortage

A situation in which the demand for a good or service exceeds its supply in a market.

Surplus

An excess of income or assets over expenditure or liabilities in a given period, indicating financial health.

Price Ceiling

A government-imposed limit on how high a price can be charged for a product or service, typically used to control costs for essential items like food and rent.

Equilibrium Price

The market price at which the quantity of goods supplied is equal to the quantity of goods demanded, representing a state of market balance.