Which of the Following Is a Criterion for Evaluating Personal

question 36

Multiple Choice

Which of the following is a criterion for evaluating personal selling that considers aspects such as the use and dissemination of promotional brochures and providing feedback on the effectiveness of promotional programs?

• A)Provision of promotional intelligence
• B)Attainment of communications objectives
• C)Provision of marketing intelligence
• D)Program implementations
• E)Follow-up activities

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Definitions:

Capital

Financial assets or the financial value of assets, such as cash and goods used to generate income or wealth.

Rent

Payment made, typically on a monthly basis, for the use of someone else's property or land.

Complementary Resource

Assets or inputs that are used together with another resource to produce goods or services, increasing each other's value.

Price

The amount of money required to purchase a good or service.