Certain Magazines Regularly Test the Products They Advertise and Offer

question 49

Multiple Choice

Certain magazines regularly test the products they advertise and offer a "seal of approval" and refunds if the products are later found to be defective. They do so in order to:

• A)enhance the credibility of the publication.
• B)encourage advertisers to buy more media space.
• C)eliminate puffery in their ads.
• D)discourage comparative advertising.
• E)avoid questionable advocacy advertising.

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Definitions:

Chart of Accounts

A systematic listing of all accounts used in the accounting system of a company, categorizing all financial transactions.

Net Income

Represents the total earnings of a company after all expenses and taxes have been deducted from revenue.

Trial Balance

A bookkeeping worksheet in which the balances of all ledgers are compiled into debit and credit account column totals that are equal.

Credit Column

In accounting, the column in ledgers or financial statements where credits are recorded, typically indicating a decrease in assets or an increase in liabilities.