Personal Selling Differs from Other Forms of Promotional Communication in That

question 1

Multiple Choice

Personal selling differs from other forms of promotional communication in that:

• A)it involves no direct contact with the customer.
• B)it provides opportunity for immediate feedback.
• C)it does not serve as a link to resellers.
• D)it uses only standardized messages in communication.
• E)it relies on advertising and other promotional tools.

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