Management Should Determine the Specific Responsibilities of Personal Selling and the Role

question 117

Multiple Choice

Management should determine the specific responsibilities of personal selling and the role it will assume relative to the other promotional mix elements. Which of the following questions would best guide the management in determining these roles?

• A)What is the workflow followed in the advertising department?
• B)What is the total sales revenue of the industry in which the company operates?
• C)How many people work in each department of the organization?
• D)What is the market capitalization of the company?
• E)What specific information must be exchanged with potential customers?

Understand the concept of planning budgets and their adjustments based on actual activity levels.

Learn about the financial management practices in service companies versus manufacturing companies.

Understand the implications of activity variances on employee salaries and wages.

Analyze budget variances in healthcare settings and distinguish between spending and activity variances.

---

Definitions:

Discontinuity Effect

The observation that individuals in groups tend to adopt more extreme positions or behaviors than they would individually.

Aggressiveness

Behavior characterized by assertiveness and possibly hostility, often aimed at achieving a goal or expressing anger or dominance.

Individual Member

A single participant or contributor within a group or organization, distinguished by their unique contributions and perspectives.

Insko

Another name associated with academic research or a specific contribution in a field such as psychology or sociology; further context is needed for a precise definition.