Which of the Following Statements Is True of Advertising Targeted

question 67

Multiple Choice

Which of the following statements is true of advertising targeted to African-American and Hispanic consumers?

• A)For many years, advertisers ignored African-Americans and Hispanics as identifiable subcultures and viable markets.
• B)Over the past two decades, marketing and advertising programs targeted at African-American consumers have decreased.
• C)Hispanics or African-Americans have always appeared more in TV advertisements than white people.
• D)The use of Hispanic people as spokespersons has been prevalent since the conception of print ads.
• E)Hispanics and African-Americans together constitute the largest consumer group in the United States.

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Definitions:

Biological Ancestors

The organisms from which an individual or species has descended.

Inheritable Traits

Characteristics or attributes that are passed from parents to offspring through genes.

Severely Malnourished

A condition where an individual lacks essential nutrients due to inadequate food intake, leading to serious health problems.

IQ Gap

The observed disparity in average IQ scores between various groups, often discussed in the context of socio-economic, educational, or racial groups.