While Considered a Form of Advocacy Advertising, _____ May Have

question 29

Multiple Choice

While considered a form of advocacy advertising, _____ may have no affiliation with a corporate or trade sponsor but may be sponsored by an organization to bring attention to what they consider to be an important cause.

• A)direct-response ads
• B)image ads
• C)positioning ads
• D)issue ads
• E)transit ads

Identify and understand media bias and its sources.

Distinguish between what is considered "newsworthy" in media portrayals of crime.

Grasp the aims of "news-making criminology" and its influence on public attitudes towards crime.

Understand the evolution of media stereotypes of police from protectors to oppressors.

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Definitions:

Gender Wage Gap

The average difference in earnings between women and men in the workforce, often highlighted as a measure of gender inequality.

Efficiency Wages

A theory suggesting that higher wages can enhance worker productivity by increasing morale, reducing turnover, and attracting more skilled employees.

Human Capital

The skills, knowledge, and experience possessed by an individual or workforce, viewed in terms of their value or cost to an organization.

Human Capital

Represents the skills, knowledge, and experience possessed by an individual or population, viewed in terms of their value or cost to an organization or country.