Which of the Following Statements Is True of the Electronic

question 92

Multiple Choice

Which of the following statements is true of the Electronic Retailing Self-Regulation Program (ERSP) ?

• A)The mission of the ERSP is to discourage advertising and marketing in the electronic retailing industry that contains comparative advertising.
• B)The majority of claims reviewed under the ERSP program are for online advertising, including search media optimization and social media marketing.
• C)ERSP works under the scope of the Electronic Retailing Association (ERA) to create a predisposed self-regulatory system.
• D)Spam e-mails along with Internet pop-up ads that lead to further e-commerce are in the ERSP's purview as well as advertising on TV shopping channels.
• E)ERSP is an initiative of the Federal Trade Commission (FTC) to work toward the self-regulation of electronic retailing.

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Definitions:

Media Regulation

The control or guidance of mass media by governments and other bodies to ensure compliance with established standards and laws.

Liberals

Individuals or groups advocating for policies that emphasize freedom, democracy, and equality in social, political, and economic spheres.

Conservatives

A political and social philosophy promoting traditional values, the status quo, and resistance to rapid change.

Government Law

The body of rules and statutes made by the legislative arm of the government, enforceable by the judiciary and other governmental entities.