Which of the Following Is True of the "Think Globally

question 21

Multiple Choice

Which of the following is true of the "think globally, act regionally" approach to international advertising?

• A)It is synonymous with the "one company, one advertising campaign" approach.
• B)It develops a global brand by using a localized approach.
• C)It enables the head office to retain control of aspects such as slogans, themes, and copies.
• D)It offers limited autonomy to regional offices.
• E)It is essentially a form of xenocentric advertising.

---

Definitions:

Convergent

Pertaining to areas where tectonic plates move towards each other, often resulting in mountain building or subduction.

Divergent

Relates to a tectonic boundary where two plates move away from each other, leading to the creation of new crust.

Transform

In geology, referring to a boundary between two tectonic plates where they slide past each other horizontally.

Increased Gas Flow

Refers to a higher rate of gas movement, which can occur naturally or be induced by human activities, affecting environments and processes.