In the Two-Step Approach to Direct Marketing, the First Effort

question 55

True/False

In the two-step approach to direct marketing, the first effort generates sales, and the second effort reduces the post purchase dissonance.

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Definitions:

Business

The activity of making one's living or making money by producing or buying and selling products or services.

Buying Motives

The psychological triggers or driving forces that prompt a consumer to make a purchase decision.

Specialty Products

Unique and high-value products that consumers are willing to make extra effort to search for and buy, often characterized by brand image and quality.

Shopping Products

Goods that consumers purchase after comparing quality, price, and style from different sellers, making an informed decision.