Global Marketers Are Consolidating Their Advertising into One Agency

question 52

Multiple Choice

Global marketers are consolidating their advertising into one agency:

• A)in order to implement the philosophies of Theodore Levitt.
• B)in order to eliminate economies of scale.
• C)because the importance of cultural barriers has declined significantly.
• D)because agencies now have the ability to communicate globally.
• E)in order to easily distribute advertising costs among the various participating countries.

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Definitions:

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