An Advantage Offered by Field Tests to Measure Advertising Effectiveness

question 27

Multiple Choice

An advantage offered by field tests to measure advertising effectiveness is:

• A)the greater control of synergistic forces.
• B)the availability of realistic testing conditions.
• C)the ability to avoid competitive intelligence gathering.
• D)the low cost compared to other measurement tools.
• E)the ability to isolate the causes of viewers' evaluations.

---

Definitions:

Orgasm

The climax of sexual excitement, including rhythmic contractions of muscles in the genital area and intensely pleasurable sensations; usually accompanied by ejaculation in males beginning in puberty.

Partnered Sex

Sexual activities that involve at least two people interacting physically and sexually.

Orgasm

The climax of sexual excitement, characterized by intense physical pleasure and release of tension.

Erectile Disorder

A condition characterized by the consistent inability to maintain an erection sufficient for satisfactory sexual activity.