Which of the Following Statements About Making Creative Decisions for International

question 26

Multiple Choice

Which of the following statements about making creative decisions for international advertising is true?

• A)The creative approach used in a company's primary market typically transfers well to foreign markets.
• B)Creative strategy development for international advertising is basically similar in process and procedure to that for domestic advertising.
• C)Emotional appeals such as humor work well in virtually any country, irrespective of differences in cultural backgrounds and consumer perceptions.
• D)A product must be positioned similarly in each market, transcending dissimilarities in consumers' usage patterns and habits.
• E)Localized advertising plays no role in making creative decisions for international advertising.

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Definitions:

Ryan Reynolds

A Canadian actor, producer, and entrepreneur known for his performance in various films and co-owner of Aviation American Gin.

Private Property

A legal designation for the ownership of property by individuals or corporations, allowing for the exclusive use and distribution of that property.

Well-Functioning Markets

Markets where resources are allocated efficiently, with prices reflecting the true supply and demand dynamics, and where participants have full information.

Government Intervention

Actions taken by a government to affect the economy, markets, or society, including regulations, policies, or subsidies.