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The Principles of Positioning Advertising Copy Testing (PACT) State That

question 16

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The principles of Positioning Advertising Copy Testing (PACT) state that a good copy testing system will:


Definitions:

Pornography

Visual or written content that depicts sexual content explicitly for the purpose of sexual arousal.

Communal Values

The shared beliefs, principles, and standards of behavior that are held by a community or social group.

Major Significance

A term indicating something with great importance, influence, or value in a particular context or overall.

Affair

An emotional or sexual relationship with someone other than one's spouse or partner.

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