Sapid Inc Wished to Test Consumer Reactions to Its New Ad

question 17

Multiple Choice

Sapid Inc. wished to test consumer reactions to its new ad campaign. A particular test included aiming a beam of infrared light at the viewer's eye and the beam was programed to follow the movement in the eye. This test was designed to show the exact sport of the ad the viewer is focusing on. Which of the following physiological measures did Sapid use in this scenario?

• A)Hemispheric eye lateralization
• B)Gamma activity
• C)Electrodermal response
• D)Foveated eye imaging
• E)Eye tracking

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