One of the Flaws Associated with the Consumer Jury Method

question 77

Multiple Choice

One of the flaws associated with the consumer jury method of pretesting an ad is:

• A)the high cost of making the required changes.
• B)the potential for ad erosion.
• C)the potential for the halo effect.
• D)the groupthink phenomenon.
• E)the lack of control by researchers.

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Definitions:

Outside The Box Thinking

A creative thinking process that involves looking beyond conventional solutions and considering novel or unconventional approaches to solving problems.

Reciprocal Thinking

The consideration of mutual perspectives, understanding that thoughts, feelings, and actions can be influenced by and can influence others'.

Different Cultures

The diverse sets of customs, traditions, beliefs, and values that distinguish one group of people from another.

Overt Display

An open and observable expression or demonstration of an emotion, quality, or phenomenon.