Physiological Measures of Advertising Effectiveness

question 30

Multiple Choice

Physiological measures of advertising effectiveness:

• A)are the most common methods for evaluating finished commercials in a laboratory setting.
• B)indicate a receiver's involuntary responses to ads.
• C)measure the effects of subliminal advertising.
• D)are only used for pretesting broadcast advertising.
• E)are neither valid nor reliablE.Physiological measures indicate a receiver's involuntary response to an ad, theoretically eliminating biases associated with the voluntary measures reviewed to this point.

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Definitions:

Occupational Intimacy

A deep familiarity or bond that develops between colleagues or within professions, often leading to increased collaboration and understanding.

High-Performance Work System

An approach to organizational management that aims to enhance performance and competitiveness through the optimal alignment of human resources practices.

Benefits Programs

Organizational offerings beyond salary, such as health insurance, retirement plans, and paid time off, aimed at improving employee well-being and loyalty.