Elite Motors Inc

question 28

Multiple Choice

Elite Motors Inc., an automaker, develops two new print ads targeted to women. One ad uses local scenes from around its Tennessee plant and emphasizes the "Made in America" aspect. The other ad uses a spokesperson and emphasizes the safety of the car. Which of the following types of ad effectiveness measures should Elite Motors use to test the most effective ad?

• A)Split-run testing
• B)Day-after recall
• C)Consumer juries
• D)Physiological measures
• E)Portfolio tests

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Definitions:

Hypogastric

Relating to the lower middle region of the abdomen, beneath the umbilical region.

Epithelial

Pertaining to the epithelium, a layer of cells covering the body surfaces, lining cavities and organs, and forming glands.

Connective

Tissue in the body that supports, binds together, or separates other tissues or organs.

Nerve

A bundle of fibers composed of neurons through which electrical impulses are transmitted across the body.