The _____ Is a Technique of Posttesting Employed in the Broadcasting

question 80

Multiple Choice

The _____ is a technique of posttesting employed in the broadcasting industry for measuring advertising effectiveness.

• A)Starch recognition method
• B)Burke Day-After Recall test
• C)concept test
• D)consumer jury
• E)split-run test

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Definitions:

Budgets

Financial plans that estimate revenue and expenses over a specified future period, used by organizations, governments, and individuals to manage money.

Points Of Control

Strategic locations within a system or process where changes can be applied to influence outcomes or manage flow.

Estimates

are approximations or educated guesses regarding a particular quantity, cost, or measurement, often used in planning and forecasting.

Governing

The act or process of directing and controlling an organization or country.